SM Entertainment to start a travel agency business

Korea’s leading entertainment agency SM Entertainment will start a travel and tourism business.

On February 27th, SM Entertainment released a statement saying, “SM Entertainment has acquired a travel agency specializing in Hawaii called, “Happy Hawaii” through a capital increase. We have changed the name to “SM Town Travel” through which we will be running a travel and tourism business.”

Furthermore, they stated, “SM Town Travel will combine SM Entertainment’s renowned brand with the global popularity of K-pop and Hallyu in order to invent various travel packages. It will also strive to become a cultural exchange business through education and culture exchange.”

President of SM Town Travel Kim Jung Hyun said, “We will present services and products that differ from the standard travel agencies and will continue to work to create a synergy so that SM can become a global entertainment and lifestyle agency.”